TurboCoach a powerful system for achieving breakthrough career success Tracy B., Fraser C

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• Annotation
• Contents
• Introduction
• PART I GAIN CLARITY
• CHAPTER 1 Create Your Personal Strategic Plan
• NAPOLEON HILL
• Save Time and Money
• Design Your Life and Career
• Eight Essential Questions
• CHAPTER 2 What Business Are You In?
• Define Your Career or Business Clearly
• CHAPTER 3 Study Your Competition
• Application Exercise
• C. D. JACKSON
• Application Exercise
• CHAPTER 5 Identify Your Areas of Excellence
• WALTER CRONKITE
• Application Exercise
• CHAPTER 6 Remove Your Critical Constraints
• YOU GOAL
• Application Exercise
• CHAPTER 7 Where Are You on the Sigmoid Curve?
• Application Exercise
• PART II INCREASE YOUR PRODUCTIVITY
• CHAPTER 8 Eleven Keys to Increasing Your Productivity
• PERSONAL PRODUCTIVITY IS A KEY DIFFERENTIATOR
• The Race Is On
• Application Exercise
• CHAPTER 9 Pareto’s Law
• Pareto’s Law
• Hourly Rate
• Application Exercise
• CHAPTER 10 Zero-Based Thinking
• Application Exercise
• CHAPTER 11 Effective Delegation
• Focus on Your High-Value Activities
• Do What You Do Best; Delegate the Rest
• Delegate to a Person with Demonstrated Competence
• Define the Task Clearly
• Set a Deadline
• Establish Benchmarks
• Agree on Resources
• Agree on Consequences
• Put It in Writing
• Inspect What You Expect
• Application Exercise
• CHAPTER 12 The Power of Leverage
• Application Exercise
• CHAPTER 13 Ricardo’s Law of Comparative Advantage
• A Shocking Discovery
• Lost Opportunity
• Application in Your Life
• Application Exercise
• CHAPTER 14 The Parthenon Principle
• The Metaphor
• The Parthenon Principle
• Incremental Changes
• Performance Cumulative
• Application Exercise
• PART III GROW YOUR BUSINESS
• CHAPTER 15 Seven Ways to Increase
• SevenWays to Turbocharge the Engine
• CHAPTER 16 Four Levels of Customer Satisfaction
• The Four Levels of Customer Satisfaction
• Meet Customer Expectations
• Exceed Customer Expectations
• Delight Your Customers
• Amaze Your Customers
• Application Exercise
• CHAPTER 17 Build Your Business Through Referrals
• Keeping Customers
• Customer Service: A Key to Customer Satisfaction
• The Power of Word of Mouth
• Creating a ‘‘Golden Chain’’ of Referrals
• Asking for Referrals
• Asking for Referrals in Advance of Selling
• Asking for Referrals After the Closing
• Asking for Referrals from a Satisfied Customer
• The Follow-Up
• Sending a Gift to the Source
• Making Yourself Referable
• Application Exercise
• CHAPTER 18 Create a Powerful Marketing Plan
• Product
• Price
• People
• Promotion
• Application Exercise
• Price
• People
• Take Action
• CHAPTER 19 Complete Your Powerful Marketing Plan
• Packaging
• Positioning
• Place
• Application Exercise
• Packaging
• Positioning
• CHAPTER 20 Create Your Personal Brand
• Create and Build Your Personal Brand
• Promises You Make
• Promises You Keep
• The Whole Package
• The Seven Laws of Personal Branding
• Application Exercise
• CHAPTER 21 Maximize Profits
• Sales vs. Profits
• Personal Profitability
• People Profitability
• Customer Profitability
• Sales and Marketing Profitability
• Product Profitability
• Market Profitability
• Take Action
• Application Exercise
• APPENDIX
• Mentoring Program
• Index

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