TurboCoach a powerful system for achieving breakthrough career success Tracy B., Fraser C
Оценка: 91 (+/-). Просмотров: 4655
- Annotation
- Contents
- Introduction
- PART I GAIN CLARITY
- CHAPTER 1 Create Your Personal Strategic Plan
- NAPOLEON HILL
- Save Time and Money
- Design Your Life and Career
- Eight Essential Questions
- CHAPTER 2 What Business Are You In?
- Define Your Career or Business Clearly
- CHAPTER 3 Study Your Competition
- Application Exercise
- C. D. JACKSON
- Application Exercise
- CHAPTER 5 Identify Your Areas of Excellence
- WALTER CRONKITE
- Application Exercise
- CHAPTER 6 Remove Your Critical Constraints
- YOU GOAL
- Application Exercise
- CHAPTER 7 Where Are You on the Sigmoid Curve?
- Application Exercise
- PART II INCREASE YOUR PRODUCTIVITY
- CHAPTER 8 Eleven Keys to Increasing Your Productivity
- PERSONAL PRODUCTIVITY IS A KEY DIFFERENTIATOR
- The Race Is On
- Application Exercise
- CHAPTER 9 Pareto’s Law
- Pareto’s Law
- Hourly Rate
- Application Exercise
- CHAPTER 10 Zero-Based Thinking
- Application Exercise
- CHAPTER 11 Effective Delegation
- Focus on Your High-Value Activities
- Do What You Do Best; Delegate the Rest
- Delegate to a Person with Demonstrated Competence
- Define the Task Clearly
- Set a Deadline
- Establish Benchmarks
- Agree on Resources
- Agree on Consequences
- Put It in Writing
- Inspect What You Expect
- Application Exercise
- CHAPTER 12 The Power of Leverage
- Application Exercise
- CHAPTER 13 Ricardo’s Law of Comparative Advantage
- A Shocking Discovery
- Lost Opportunity
- Application in Your Life
- Application Exercise
- CHAPTER 14 The Parthenon Principle
- The Metaphor
- The Parthenon Principle
- Incremental Changes
- Performance Cumulative
- Application Exercise
- PART III GROW YOUR BUSINESS
- CHAPTER 15 Seven Ways to Increase
- SevenWays to Turbocharge the Engine
- CHAPTER 16 Four Levels of Customer Satisfaction
- The Four Levels of Customer Satisfaction
- Meet Customer Expectations
- Exceed Customer Expectations
- Delight Your Customers
- Amaze Your Customers
- Application Exercise
- CHAPTER 17 Build Your Business Through Referrals
- Keeping Customers
- Customer Service: A Key to Customer Satisfaction
- The Power of Word of Mouth
- Creating a ‘‘Golden Chain’’ of Referrals
- Asking for Referrals
- Asking for Referrals in Advance of Selling
- Asking for Referrals After the Closing
- Asking for Referrals from a Satisfied Customer
- The Follow-Up
- Sending a Gift to the Source
- Making Yourself Referable
- Application Exercise
- CHAPTER 18 Create a Powerful Marketing Plan
- Product
- Price
- People
- Promotion
- Application Exercise
- Price
- People
- Take Action
- CHAPTER 19 Complete Your Powerful Marketing Plan
- Packaging
- Positioning
- Place
- Application Exercise
- Packaging
- Positioning
- CHAPTER 20 Create Your Personal Brand
- Create and Build Your Personal Brand
- Promises You Make
- Promises You Keep
- The Whole Package
- The Seven Laws of Personal Branding
- Application Exercise
- CHAPTER 21 Maximize Profits
- Sales vs. Profits
- Personal Profitability
- People Profitability
- Customer Profitability
- Sales and Marketing Profitability
- Product Profitability
- Market Profitability
- Take Action
- Application Exercise
- APPENDIX
- Mentoring Program
- Index
Похожие книги
Coaching That Counts Anderson D.L., Anderson M.C
Planning Under Pressure. The Strategic Choice Approach Friend J., Hickling A
О некоторых категориях понимающей социологии Макс Вебер
Теоретическая реабилитация женщин в произведениях Кристины Пизанской Успенская В. И